Methods
ONE uses a number of highly visible methods to reach out to the general public, promote its message, and encourage advocacy actions. ONE does not ask for public donations, stating, "We're not asking for your money. We're asking for your voice."
Celebrity spokespeople are used to speak to the media and undertake trips abroad televised visits to areas suffering from poverty in order to illustrate the issues ONE is attempting to solve. ONE also uses its celebrity supporters for video ads that are released on YouTube.
ONE is a largely Internet-based campaign and therefore has multiple online communities throughout cyberspace. As well as using YouTube, ONE has a significant presence on MySpace, Yahoo! Groups, and Flickr, and uses Facebook for its campus organizing.
ONE also has field organizers around the United States to support grassroots mobilization and advocacy. The field staff works with more than 200 local ONE groups that sponsor educational events, organize community awareness events, and lobby their Members of Congress.
Read more about this topic: ONE Campaign
Famous quotes containing the word methods:
“If you want to know the taste of a pear, you must change the pear by eating it yourself.... If you want to know the theory and methods of revolution, you must take part in revolution. All genuine knowledge originates in direct experience.”
—Mao Zedong (1893–1976)
“I think it is a wise course for laborers to unite to defend their interests.... I think the employer who declines to deal with organized labor and to recognize it as a proper element in the settlement of wage controversies is behind the times.... Of course, when organized labor permits itself to sympathize with violent methods or undue duress, it is not entitled to our sympathy.”
—William Howard Taft (1857–1930)
“The comparison between Coleridge and Johnson is obvious in so far as each held sway chiefly by the power of his tongue. The difference between their methods is so marked that it is tempting, but also unnecessary, to judge one to be inferior to the other. Johnson was robust, combative, and concrete; Coleridge was the opposite. The contrast was perhaps in his mind when he said of Johnson: “his bow-wow manner must have had a good deal to do with the effect produced.””
—Virginia Woolf (1882–1941)