Methods
ONE uses a number of highly visible methods to reach out to the general public, promote its message, and encourage advocacy actions. ONE does not ask for public donations, stating, "We're not asking for your money. We're asking for your voice."
Celebrity spokespeople are used to speak to the media and undertake trips abroad televised visits to areas suffering from poverty in order to illustrate the issues ONE is attempting to solve. ONE also uses its celebrity supporters for video ads that are released on YouTube.
ONE is a largely Internet-based campaign and therefore has multiple online communities throughout cyberspace. As well as using YouTube, ONE has a significant presence on MySpace, Yahoo! Groups, and Flickr, and uses Facebook for its campus organizing.
ONE also has field organizers around the United States to support grassroots mobilization and advocacy. The field staff works with more than 200 local ONE groups that sponsor educational events, organize community awareness events, and lobby their Members of Congress.
Read more about this topic: ONE Campaign
Famous quotes containing the word methods:
“I conceive that the leading characteristic of the nineteenth century has been the rapid growth of the scientific spirit, the consequent application of scientific methods of investigation to all the problems with which the human mind is occupied, and the correlative rejection of traditional beliefs which have proved their incompetence to bear such investigation.”
—Thomas Henry Huxley (1825–95)
“The ancient bitter opposition to improved methods [of production] on the ancient theory that it more than temporarily deprives men of employment ... has no place in the gospel of American progress.”
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“The reading public is intellectually adolescent at best, and it is obvious that what is called “significant literature” will only be sold to this public by exactly the same methods as are used to sell it toothpaste, cathartics and automobiles.”
—Raymond Chandler (1888–1959)