Methods
ONE uses a number of highly visible methods to reach out to the general public, promote its message, and encourage advocacy actions. ONE does not ask for public donations, stating, "We're not asking for your money. We're asking for your voice."
Celebrity spokespeople are used to speak to the media and undertake trips abroad televised visits to areas suffering from poverty in order to illustrate the issues ONE is attempting to solve. ONE also uses its celebrity supporters for video ads that are released on YouTube.
ONE is a largely Internet-based campaign and therefore has multiple online communities throughout cyberspace. As well as using YouTube, ONE has a significant presence on MySpace, Yahoo! Groups, and Flickr, and uses Facebook for its campus organizing.
ONE also has field organizers around the United States to support grassroots mobilization and advocacy. The field staff works with more than 200 local ONE groups that sponsor educational events, organize community awareness events, and lobby their Members of Congress.
Read more about this topic: ONE Campaign
Famous quotes containing the word methods:
“How can you tell if you discipline effectively? Ask yourself if your disciplinary methods generally produce lasting results in a manner you find acceptable. Whether your philosophy is democratic or autocratic, whatever techniques you use—reasoning, a “star” chart, time-outs, or spanking—if it doesn’t work, it’s not effective.”
—Stanley Turecki (20th century)
“The greatest part of our faults are more excusable than the methods that are commonly taken to conceal them.”
—François, Duc De La Rochefoucauld (1613–1680)
“Generalization, especially risky generalization, is one of the chief methods by which knowledge proceeds... Safe generalizations are usually rather boring. Delete that “usually rather.” Safe generalizations are quite boring.”
—Joseph Epstein (b. 1937)