Mobile User Experience For On-Device Portals
As the market for mobile services has emerged, it has focused on technology until early 2008. But handset vendors and operators are moving quickly from technology to focus on the user experience as the best way to improve market penetration. “When done properly, these experiences understand the task, the environment, and the audience.”
Data is still being collected as companies analyze how effective greater emphasis on user experience proves to be for operators. Orange Group, for example, doubled its download data ARPU after deploying a portal on its Signature devices.
Read more about this topic: On-Device Portal
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