Features of Offensive Strategies
1. Activities aimed at attracting and gaining new customer
2. Built on capabilities to acquire new customer, obtain additional customers,encourage brand switching to own brand and increase purchase frequency
3. Main objective=sales and market share, include expansion of organization's offering.
4. Mostly suitable for growth market with frequent changing in product line.
5.Marketing attacks are carried out with price promotions oradvertising, warranty & launching new products.
Read more about this topic: Offensive Marketing Warfare Strategies
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