History
The Occidental Life Building was built in 1917 as the new headquarters of the Occidental Life Insurance Company, which had been organized in 1906 by a group of prominent local businessmen. The building was designed by Henry C. Trost, the chief architect of the El Paso firm of Trost & Trost. Trost was a prolific designer whose other built works in Albuquerque include the Rosenwald Building, First National Bank Building, and Sunshine Building. The building's unusual Venetian Gothic design was reportedly suggested by Occidental Life vice president George Roslington, a native of England.
The building opened to the public with an evening ceremony on August 1, 1917, which was attended by an estimated 1,000 people. In recognition of the American entry into World War I that year, the program included performances of Rule, Britannia!, The Maple Leaf Forever, and La Marseillaise. The building's early tenants included a number of other insurance agencies in addition to Occidental Life, as well as savings and loan companies, realtors, and an engineering firm.
A fire broke out in the Occidental Life Building early on the morning of April 25, 1933, causing an estimated $100,000 in damage before firefighters managed to extinguish it around noon that day. The building was mostly gutted, though the exterior walls remained intact up to the roofline. The Albuquerque Journal reported that the fire was thought to have started "between the ceiling and the roof in the northeast corner of the building". The fire occurred just hours after the burning of another Albuquerque landmark, the Fourth Ward School (replaced the following year by Lew Wallace Elementary), leading police and local residents to suspect arson.
Following the fire, the building was rebuilt to the design of W. Miles Brittelle of the Albuquerque firm of Brittelle and Ginner, reopening in the spring of 1934. In keeping with the building's Venetian influence, Brittelle decided to redesign the roofline to more closely resemble the Doge's Palace, with an ornamental frieze and finials in place of the original overhanging cornice. The interior office space was also expanded by eliminating the original open arcade behind the facade, and the building structure was upgraded from frame to steel construction. In 1981 the interior was remodeled again to add a second story within the original facade.
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