Observational Learning - Stages of Observational Learning and Its Effects

Stages of Observational Learning and Its Effects

Bandura's social cognitive learning theory states that there are four stages involved in observational learning:

  1. Attention-a state of consciousness characterized by concentration
  2. Retention-to continue to use, practice, etc.
  3. Production-to bring into existence
  4. Motivation-to have incentive to do something

Some have even added a step of encoding a behaviour between attention and retention.

Observational learning leads to a change in an individual's behaviour along three dimensions: 1. An individuals thinks about a situation in a different way and may have incentive to react on it. 2. The change is a result of a person's direct experiences as opposed to being in-born. 3. For the most part, the change an individual has made is permanent.

Read more about this topic:  Observational Learning

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