Points of Difference
Nugget continues to struggle against its image as an exclusive upscale grocer due to its specialty products and upscale store decor. Nugget identifies dominant local grocery chain Raley's & Bel-Air, as well as national chains Safeway and Whole Foods, as its primary competition.
To differentiate themselves from the local competition, Nugget Markets are the major regional distributor of several high quality specialty brands, such as Boars Head Deli Meats, Harris Ranch Beef, and Equator Coffees. Nugget supports local produce growers with its partnership with NorCal Produce of West Sacramento, California. Signs throughout their stores tout these partnerships and the quality of the products as key points of difference to shop at Nugget.
Nugget has also continued its stance on provided quality employee benefits, with wages and benefits meeting or exceeding those of its competition. Strong benefits coupled with a positive work environment and responsive leadership have allowed Nugget to remain a union-free workplace. Fortune has recognized Nugget Markets for the past three years as one of the 100 Best Companies to Work For. In 2008, the company placed 12th, in 2009, Nugget reached the No. 10 spot, and in 2010, they moved up to number 5, placing just behind Google.
Nugget continues its push to open new stores in the Sacramento and North Bay regions. Recently opened locations are in Elk Grove and El Dorado Hills. There are also tentative plans for Nugget to build a unique, significantly smaller size store under the K Street Mall revitalization proposal of Hank Fischer/Evergreen Developments. The K Street location would likely be half the size of a traditional Nugget store and, given the nature of the proposal, more focused on their Full Service Kitchen, Bakery, and Juice Bar.
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