NSU Ro 80 - Styling

Styling

The styling, by Claus Luthe who was head of design at NSU and later BMW, was considered very modern at the time and still holds up well; the Ro 80 has been part of many gallery exhibits of modern industrial design. The large glass area foreshadowed 1970s designs such as Citroën's. The shape was also slippery, with a drag coefficient of 0.355 (very good for the era, although average for modern cars). This allowed for a top speed of 112 mph (180 km/h). Indeed, comparisons have been drawn between the design of the Ro80 and the aerodynamic 1982 Audi 100 - ironically built in the same factory some 15 years later.

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