Now TV (Styled as now TV; Chinese: Now 寬頻電視; Mandarin Pinyin: Now Kuānpín Diànshì; Jyutping: Now fun1 pan4 din6 si6; Cantonese Yale: Now fūn pàhn dihn sih) is a 24-hour pay-TV service provider in Hong Kong. It is transmitted through the company's Netvigator broadband network via an IPTV service. Launched in September 2003, the service is operated by the leading Hong Kong fixed-line telecom operator Pacific Century Cyberworks Limited (PCCW), through its subsidiary, PCCW VOD Limited.
The word "Now" is abbreviated from "Network Of the World". Now TV is currently the largest pay-TV operator in Hong Kong.
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