Business Performance and Development
Now TV service was launched with 23 channels in September 2003 but was soon expanded to exceed 30 with the addition of sports-related channels and BBC World and the Animax channel, as well as the Cantonese-language Star Chinese Movies and Xing Kong channels. Within four months of launch, Now TV had attracted more than 200,000 customers by end-2003.
Although Now TV mainly targets high-income viewers, its subscriber numbers have grown sharply. As well as home viewership, the service has been extended to hotel rooms, offices, sports bars and hotels.
According to a report in Ming Pao Finance on 5 October 2005, the number of subscribers to Now TV exceeded 450,000. Per annual reports issued by PCCW, at the end of December 2005 the number of paying subscribers to Now TV stood at 549,000 (approximately 61% were paid subscribers, with 31% being free subscribers). These figures compare with totals of 361,000 at end-December 2004 and 269,000 at end-June 2004. Despite the growth in subscribers, Now TV was operating at a loss in 2005. By August 2006, Now TV had in excess of 654,000 subscribers.
Although NOW TV can claim consistent growth in subscriber numbers, quality of service remains 'average' at best. Many viewers report 'jerky' TV reception, slow refresh times when changing channels, and picture freezing extending over several minutes at multiple instances during single programming.
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