Mercedes-Benz
Haug joined Mercedes-Benz in 1990, with a brief to revive their motor sport credentials. Haug maintained Mercedes presence in Group C and later in the DTM and International Touring Car Championship. Early successes included Klaus Ludwig winning the DTM drivers title in 1992 and 1994, and Bernd Schneider winning both the DTM and ITC drivers titles in 1995. In 2000 Haug and Mercedes were instrumental in the relaunch of Deutsche Tourenwagen Masters. On December 13, 2012, it was announced that Haug would leave his role and the company at the end of 2012.
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