Prizes
The Nokia Game, being essentially a marketing campaign for Nokia, of course offered big prizes. The number of prizes depended on the country, with some countries maybe receiving only a handful (such as Greece or Turkey), and some receiving over 100 prizes (such as the United Kingdom). Generally speaking, the top 50-100 players in each country were guaranteed to receive a prize.
The prize would usually consist of Nokia's latest mobile phone, which would be shipped to Nokia Game winners before the phones arrived in shops, thereby enabling the game's players to test and promote the phones on Nokia's behalf. The mobile phones on offer were usually very expensive (such as 2002's game offering Nokia 3650s and 2003's offering N-Gages). This was offset by the sheer amount of time needed to play and win the game during its 3-4 week period.
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Famous quotes containing the word prizes:
“She prizes not such trifles as these are.
The gifts she looks from me are packed and locked
Up in my heart, which I have given already,
But not delivered.”
—William Shakespeare (15641616)