The Nokia Game was a series of Alternate Reality Games (ARGs) produced by Human-i Euro RSCG for Nokia. The concept was developed by Joost van Liemt and Sicco Beerda. Although mainly a competition through which Nokia promotes their latest phones, it is a true ARG which fuses various forms of mass media, promotes communication between players, and features involving storylines which change every year.
The original Nokia Game took place in 1999, and was only open to residents in the Netherlands. The 2005 edition was open to participants in more than 20 countries. Although notorious for the frequent bugs and crashes experienced during the Europe-wide live finals, the games were very popular. It is unknown if Nokia will continue producing Nokia Games, as there was no game in 2004 and the 2005 game was very different in style from the others.
Read more about Nokia Game: Prizes
Famous quotes containing the word game:
“Wild Bill was indulging in his favorite pastime of a friendly game of cards in the old No. 10 saloon. For the second time in his career, he was sitting with his back to an open door. Jack McCall walked in, shot him through the back of the head, and rushed from the place, only to be captured shortly afterward. Wild Bill’s dead hand held aces and eights, and from that time on this has been known in the West as “the dead man’s hand.””
—State of South Dakota, U.S. public relief program (1935-1943)