Latest Period (2000-2008)
On the 2000 album Бокс (Box), Pokrovskiy and Nogu Svelo! abandon much of what had characterized their 1990s music. The band now embraced outside influences in a wholesale way, maintaining its identity almost exclusively on the strength of Pokrovskiy's voice and image. Later in the year the band released its first CD single, "Матная песня" (Obscene Song), containing the titular track and several remixes by the band.
In the summer of 2001 Maxim Pokrovsky starred in Sarah Kane's play “Cleansed”, directed by J. Montvilajte. It was his first experience as an actor.
Commercial success continued with the 2002 album В темноте (In the Dark) and hits such as "Последнее танго" (The Last Tango), "Наши юные смешные голоса" (Our Young Funny Voices), and the 2004 single "Я - не последний герой!" (I'm Not the Last Hero!), which became a theme song to the Russian equivalent of the Survivor TV show called "The Last Hero" in which Pokrovskiy participated.
In the summer of 2002 the songs of “NOGU SVELO!” were played by a number of Spanish radio stations such as Radio Denia, Radio Pego, Europa Benidorm, Radio Benidorm, Cadena Cope (Valensia), Radio Gandia, Radio Naranja (Gandia).
Maxim Pokrovsky tried his hand at composing music for cinema, that is, writing the soundtrack to the film “Time Is Money”, which was shown in the USA and Australia and was a success. At the end of 2004 the group released an album that included the soundtrack and the song “Moskva - Shaverma”, for which a video was made. In the whole there are more than 30 songs in the album.
Also in 2004 the band released its first "greatest hits" compilation entitled "Откровенные фотографии" (Candid Photos), which collected the band's most popular songs and some tracks previously unreleased or released only as singles (such as "Я - не последний герой!") and another single release, "Рекламное место сдаётся!" (Ad Space For Rent!), featuring an openly anti-commercial song. The band's frontman acted in the feature film "Время-деньги" (Time Is Money), and the soundtrack was released in early 2005. The album contained one new song, with the rest of the album being filled with short instrumental pieces, often experimental in nature.
At the end of 2003 Maxim took part in the international TV project “Survivor”. It was broadcast on the main Russian TV channel (ORT). Of all the celebrities that were on the island he was the only one who wrote the song about this adventure.
In 2004 “NOGU SVELO!” had its 15th anniversary. To celebrate the event the group put on a great show in Estrada Theatre on April, 20, which was first shown on one of the main Russian TV channels and then several times on MTV Russia.
In the summer of 2004 Maxim participated in the TV show “Ford Boyard” (project of RTR - national Russian TV channel).
At the end of 2004 - beginning of 2005 Maxim started working at the song “Let's Go East!” which was the main soundtrack to “Turkish Gambit” (director Janick Faiziev). The song became very popular and was played on the main Russian radio stations, and the video topped TV charts. “Turkish Gambit” was released in Russia, the USA and Europe and was top-grossing film of the year in Russia.
The band's tenth studio album was released in 2005, entitled "Идём на Восток!" (Let's Go East!). Before this album, the titular song was used as the main soundtrack single from the 2005 Russian record-breaking blockbuster film Турецкий гамбит (Turkish Gambit). The album contains the previously released "Рекламное место сдаётся!".
June 16, 2005, “NOGU SVELO!” prepared a special event for its fans - the presentation of their new album "Going East!", performed in an aircraft hangar.
In 2005, Max appeared in the film "Rhythm of Tango” (director Alexander Pavlovsky, starring Natalia Oreiro), where the group's songs were used. In the autumn of 2005 Maxim played Gorynych in the Hollywood movie “Treasure Raiders” (director Brent Huff, producer Alexander Nevsky). Among his partners were David Carradine, Sherilyn Fenn, William Shockley, Steven Brand and Andrew Divoff.
Maxim Pokrovsky was involved in making the anthem of the 2014 Winter Olympics in support of holding them in Sochi. In 2007 "NOGU SVELO!" participated in the third annual festival "Russian Winter" in London.
In 2006 the group won Best Soundtrack in MTV Russia Movie Awards for its song "Going East!" written for the film "Turkish Gambit". Maxim Pokrovsky took part in making the anthem of the 2014 Olympic Games in support of holding them in Sochi.
In 2007 "NOGU SVELO!" participated in the 3rd annual festival "Russian Winter" and in the festival “Moscow Motion” in London.
Yakomul'skiy left the band in 2007, due to mounting philosophical differences with Pokrovskiy over the future course of the band's development.
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