History
The first Nike boots sporting the Swoosh logo, exclusive to the brand, were seen during the 1994 FIFA World Cup in the United States. Nike supplied boots to ten of the players in the final, between Italy and Brazil. The two were, at the time, among the most successful teams in the world. Sponsorship agreements were reached with Brazilian Romario and Italian Paolo Maldini for the use of Nike Tiempo cleats. Such attention broke the dominance of Hummel, Puma, and Adidas, who were the favoured brand for international soccer players. Later in the year, that the first Nike cleats became commercially available to the public.
Read more about this topic: Nike Tiempo
Famous quotes containing the word history:
“Most events recorded in history are more remarkable than important, like eclipses of the sun and moon, by which all are attracted, but whose effects no one takes the trouble to calculate.”
—Henry David Thoreau (1817–1862)
“Boys forget what their country means by just reading “the land of the free” in history books. Then they get to be men, they forget even more. Liberty’s too precious a thing to be buried in books.”
—Sidney Buchman (1902–1975)
“If you look at history you’ll find that no state has been so plagued by its rulers as when power has fallen into the hands of some dabbler in philosophy or literary addict.”
—Desiderius Erasmus (c. 1466–1536)