History
The first Nike boots sporting the Swoosh logo, exclusive to the brand, were seen during the 1994 FIFA World Cup in the United States. Nike supplied boots to ten of the players in the final, between Italy and Brazil. The two were, at the time, among the most successful teams in the world. Sponsorship agreements were reached with Brazilian Romario and Italian Paolo Maldini for the use of Nike Tiempo cleats. Such attention broke the dominance of Hummel, Puma, and Adidas, who were the favoured brand for international soccer players. Later in the year, that the first Nike cleats became commercially available to the public.
Read more about this topic: Nike Tiempo
Famous quotes containing the word history:
“[Men say:] “Don’t you know that we are your natural protectors?” But what is a woman afraid of on a lonely road after dark? The bears and wolves are all gone; there is nothing to be afraid of now but our natural protectors.”
—Frances A. Griffin, U.S. suffragist. As quoted in History of Woman Suffrage, vol. 4, ch. 19, by Susan B. Anthony and Ida Husted Harper (1902)
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“Gossip is charming! History is merely gossip. But scandal is gossip made tedious by morality.”
—Oscar Wilde (1854–1900)