History
The first Nike boots sporting the Swoosh logo, exclusive to the brand, were seen during the 1994 FIFA World Cup in the United States. Nike supplied boots to ten of the players in the final, between Italy and Brazil. The two were, at the time, among the most successful teams in the world. Sponsorship agreements were reached with Brazilian Romario and Italian Paolo Maldini for the use of Nike Tiempo cleats. Such attention broke the dominance of Hummel, Puma, and Adidas, who were the favoured brand for international soccer players. Later in the year, that the first Nike cleats became commercially available to the public.
Read more about this topic: Nike Tiempo
Famous quotes containing the word history:
“The disadvantage of men not knowing the past is that they do not know the present. History is a hill or high point of vantage, from which alone men see the town in which they live or the age in which they are living.”
—Gilbert Keith Chesterton (1874–1936)
“These anyway might think it was important
That human history should not be shortened.”
—Robert Frost (1874–1963)
“The history of all countries shows that the working class exclusively by its own effort is able to develop only trade-union consciousness.”
—Vladimir Ilyich Lenin (1870–1924)