Advertising
Most of the ITV stations experienced great difficulty in selling advertising slots for the overnight schedules - many companies were not convinced that the low viewing audiences were enough to justify buying airtime. In most cases, stations who were unable to sell advertising overnight simply replaced commercial breaks with public information films or interval captions. Notably, LWT's Thru To 6 service placed animated captions on-screen with music from the week's charts playing in the background.
By the 1990s, commercials for premium-rate phone chat lines and edited versions of infomercials for firms such as Teledisc and Time–Life became more prominent. Overnight commercial breaks on the ITV network now usually consist of programme trails and promos.
Read more about this topic: Night Network
Famous quotes containing the word advertising:
“Life is beset by many annoyances, and those that stand out above all are the life- insurance and advertising agents.”
—Alice Foote MacDougall (1867–1945)
“Now wait a minute. You listen to me. I’m an advertising man, not a red herring. I’ve got a job, a secretary, a mother, two ex- wives, and several bartenders dependent on me. And I don’t intend to disappoint them all by getting myself slightly killed.”
—Ernest Lehman (b.1920)