Advertising
Most of the ITV stations experienced great difficulty in selling advertising slots for the overnight schedules - many companies were not convinced that the low viewing audiences were enough to justify buying airtime. In most cases, stations who were unable to sell advertising overnight simply replaced commercial breaks with public information films or interval captions. Notably, LWT's Thru To 6 service placed animated captions on-screen with music from the week's charts playing in the background.
By the 1990s, commercials for premium-rate phone chat lines and edited versions of infomercials for firms such as Teledisc and Time–Life became more prominent. Overnight commercial breaks on the ITV network now usually consist of programme trails and promos.
Read more about this topic: Night Network
Famous quotes containing the word advertising:
“The growing of food and the growing of children are both vital to the family’s survival.... Who would dare make the judgment that holding your youngest baby on your lap is less important than weeding a few more yards in the maize field? Yet this is the judgment our society makes constantly. Production of autos, canned soup, advertising copy is important. Housework—cleaning, feeding, and caring—is unimportant.”
—Debbie Taylor (20th century)
“Remove advertising, disable a person or firm from preconising [proclaiming] its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.”
—J. Enoch Powell (b. 1912)
“The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.”
—Johan Huizinga (1872–1945)