Next-best-action Marketing - Criticism

Criticism

Next-Best-Action is a trademark of Chordiant Software from which one could infer it is merely a marketing slogan specific to that company.

Read more about this topic:  Next-best-action Marketing

Famous quotes containing the word criticism:

    Unless criticism refuses to take itself quite so seriously or at least to permit its readers not to, it will inevitably continue to reflect the finicky canons of the genteel tradition and the depressing pieties of the Culture Religion of Modernism.
    Leslie Fiedler (b. 1917)

    The critic lives at second hand. He writes about. The poem, the novel, or the play must be given to him; criticism exists by the grace of other men’s genius. By virtue of style, criticism can itself become literature. But usually this occurs only when the writer is acting as critic of his own work or as outrider to his own poetics, when the criticism of Coleridge is work in progress or that of T.S. Eliot propaganda.
    George Steiner (b. 1929)

    Nothing would improve newspaper criticism so much as the knowledge that it was to be read by men too hardy to acquiesce in the authoritative statement of the reviewer.
    Richard Holt Hutton (1826–1897)