Newcastle United F.C. - Social Responsibility

Social Responsibility

Newcastle United established the Newcastle United Foundation in summer 2008, which seeks to encourage learning and promote healthy living amongst disadvantaged children, young people and families in the North East region, as well as promoting equality and diversity. The Foundation's manager Kate Bradley told charity news website The Third Sector, "Children look up to players as their heroes, and anything they say is instantly taken on board. If Newcastle defender Steven Taylor tells them not to eat a Mars bar for breakfast, they'll listen." In 2010, the charity taught over 5,000 children about healthy living.

The Foundation's commitment, along with a similar foundation run by West Bromwich Albion, the unique relationship that Aston Villa has with Acorns Children's Hospice and Tottenham Hotspur has with SOS Children's Villages UK, are some leading examples of commitment in the highest level of football to responsibility and change in the communities in which they work and who enrich them through their support and ticket sales. The work of these clubs, and others, are changing the way professional sport interacts with their communities and supporters.