Names and Phrases
In 2000, the beer was renamed "Newcastle Brown" with the "Ale" being removed from the front label. This change, only in the UK, was due to market research claiming that the term "ale" was outdated and costing the company sales in the youth drinking markets. The older name was reinstated with no fanfare in 2004, when it was realised that the change had made no difference to sales.
Geordies know Newcastle Brown Ale as "Dog" (alluding to the British euphemism of seeing a man about a dog) or Broon (Geordie accent for 'Brown'). Elsewhere in the UK it is known as 'Newkie Brown'.
Read more about this topic: Newcastle Brown Ale
Famous quotes containing the words names and, names and/or phrases:
“At night thousands of names and slogans are outlined in neon, and searchlight beams often pierce the sky, perhaps announcing a motion picture premiere, perhaps the opening of a new hamburger stand.”
—For the State of California, U.S. public relief program (1935-1943)
“All nationalisms are at heart deeply concerned with names: with the most immaterial and original human invention. Those who dismiss names as a detail have never been displaced; but the peoples on the peripheries are always being displaced. That is why they insist upon their continuity—their links with their dead and the unborn.”
—John Berger (b. 1926)
“A man in all the world’s new fashion planted,
That hath a mint of phrases in his brain.
One who the music of his own vain tongue
Doth ravish like enchanting harmony.”
—William Shakespeare (1564–1616)