Names and Phrases
In 2000, the beer was renamed "Newcastle Brown" with the "Ale" being removed from the front label. This change, only in the UK, was due to market research claiming that the term "ale" was outdated and costing the company sales in the youth drinking markets. The older name was reinstated with no fanfare in 2004, when it was realised that the change had made no difference to sales.
Geordies know Newcastle Brown Ale as "Dog" (alluding to the British euphemism of seeing a man about a dog) or Broon (Geordie accent for 'Brown'). Elsewhere in the UK it is known as 'Newkie Brown'.
Read more about this topic: Newcastle Brown Ale
Famous quotes containing the words names and/or phrases:
“Shut out that stealing moon,
She wears too much the guise she wore
Before our lutes were strewn
With years-deep dust, and names we read
On a white stone were hewn.”
—Thomas Hardy (1840–1928)
“And would you be a poet
Before you’ve been to school?
Ah, well! I hardly thought you
So absolute a fool.
First learn to be spasmodic—
A very simple rule.
For first you write a sentence,
And then you chop it small;
Then mix the bits, and sort them out
Just as they chance to fall:
The order of the phrases makes
No difference at all.”
—Lewis Carroll [Charles Lutwidge Dodgson] (1832–1898)