Names and Phrases
In 2000, the beer was renamed "Newcastle Brown" with the "Ale" being removed from the front label. This change, only in the UK, was due to market research claiming that the term "ale" was outdated and costing the company sales in the youth drinking markets. The older name was reinstated with no fanfare in 2004, when it was realised that the change had made no difference to sales.
Geordies know Newcastle Brown Ale as "Dog" (alluding to the British euphemism of seeing a man about a dog) or Broon (Geordie accent for 'Brown'). Elsewhere in the UK it is known as 'Newkie Brown'.
Read more about this topic: Newcastle Brown Ale
Famous quotes containing the words names and/or phrases:
“The world is never the same as it was.... And that’s as it should be. Every generation has the obligation to make the preceding generation irrelevant. It happens in little ways: no longer knowing the names of bands or even recognizing their sounds of music; no longer implicitly understanding life’s rules: wearing plaid Bermuda shorts to the grocery and not giving it another thought.”
—Jim Shahin (20th century)
“The Americans ... have invented so wide a range of pithy and hackneyed phrases that they can carry on an amusing and animated conversation without giving a moment’s reflection to what they are saying and so leave their minds free to consider the more important matters of big business and fornication.”
—W. Somerset Maugham (1874–1965)