Names and Phrases
In 2000, the beer was renamed "Newcastle Brown" with the "Ale" being removed from the front label. This change, only in the UK, was due to market research claiming that the term "ale" was outdated and costing the company sales in the youth drinking markets. The older name was reinstated with no fanfare in 2004, when it was realised that the change had made no difference to sales.
Geordies know Newcastle Brown Ale as "Dog" (alluding to the British euphemism of seeing a man about a dog) or Broon (Geordie accent for 'Brown'). Elsewhere in the UK it is known as 'Newkie Brown'.
Read more about this topic: Newcastle Brown Ale
Famous quotes containing the words names and/or phrases:
“Consider the islands bearing the names of all the saints, bristling with forts like chestnut-burs, or Echinidæ, yet the police will not let a couple of Irishmen have a private sparring- match on one of them, as it is a government monopoly; all the great seaports are in a boxing attitude, and you must sail prudently between two tiers of stony knuckles before you come to feel the warmth of their breasts.”
—Henry David Thoreau (1817–1862)
“She loved Cecil; George made her nervous; will the reader explain to her that the phrases should have been reversed?”
—E.M. (Edward Morgan)