Names and Phrases
In 2000, the beer was renamed "Newcastle Brown" with the "Ale" being removed from the front label. This change, only in the UK, was due to market research claiming that the term "ale" was outdated and costing the company sales in the youth drinking markets. The older name was reinstated with no fanfare in 2004, when it was realised that the change had made no difference to sales.
Geordies know Newcastle Brown Ale as "Dog" (alluding to the British euphemism of seeing a man about a dog) or Broon (Geordie accent for 'Brown'). Elsewhere in the UK it is known as 'Newkie Brown'.
Read more about this topic: Newcastle Brown Ale
Famous quotes containing the words names and/or phrases:
“And even my sense of identity was wrapped in a namelessness often hard to penetrate, as we have just seen I think. And so on for all the other things which made merry with my senses. Yes, even then, when already all was fading, waves and particles, there could be no things but nameless things, no names but thingless names. I say that now, but after all what do I know now about then, now when the icy words hail down upon me, the icy meanings, and the world dies too, foully named.”
—Samuel Beckett (1906–1989)
“I know those little phrases that seem so innocuous and, once you let them in, pollute the whole of speech. Nothing is more real than nothing. They rise up out of the pit and know no rest until they drag you down into its dark.”
—Samuel Beckett (1906–1989)