Negative-state Relief Model - Example

Example

On 26 Dec 2004, there was a great tsunami striking the coasts of most landmasses bordering the Indian Ocean, killing more than 225,000 people in eleven countries. It was one of the deadliest natural disasters in history. Indonesia, Sri Lanka, India, and Thailand were among approximately 14 countries to experience the death of thousands of locals and tourists. After the propagation of the sorrowful news, people around the world initiated donation campaigns immediately. Besides donations from governments, the public donated at the same time. For example, in the first few days, British donated 1 million pounds. Overall, the public around the world donated 470 million USD. The sight of victims in media caused negative emotion, like the sadness over deaths, on the donors. Therefore their donation helped reduce these negative feelings according to the model.

Besides the disaster mentioned above, there are also daily examples. When a person sitting in a bus witnesses a pregnant woman or an old person standing, negative affect will be induced on the witness. Giving seat to the persons in need can instrumentally restore the bystander’s mood as helping contains a rewarding component for most socialized people.

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