Books and Articles
- Marketing research
- Applied Marketing Research
- User-Friendly Marketing Research
- Social marketing
- Strategic Decision Making in a Social Program (the first social marketing book, 1975.)
- Social Marketing: Strategies for Changing Public Behavior (co-authored with Philip Kotler)
- Social Marketing: Improving the quality of life (co-authored with Philip Kotler and Nancy Lee)
- Market segmentation
- Strategic Market Segmentation
- A Guide to the Socio-Economic Classification of Filipino Consumers
- Local governance
- Making Local Governance Work.
He has also published several articles on marketing and social marketing in national and international journals, newspapers and has contributed chapters in major books of readings in the field of marketing, such as “Alleviating Poverty: A Macro/Micro Marketing Perspective,” Journal of Macromarketing, December 2006, pp. 233–39 (co-authored with Philip Kotler and Tony Leisner.)
Read more about this topic: Ned Roberto
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