Red and Blue Networks
RCA spent $1 million to buy WEAF and Washington sister station WCAP, shut down the latter station and merged its facilities with surviving station WRC, and announced in late 1926 the creation of a new division known as The National Broadcasting Company. The new division was divided in ownership among RCA (fifty percent), General Electric (thirty percent), and Westinghouse (twenty percent). NBC launched officially on November 15, 1926.
WEAF and WJZ, the flagships of the two earlier networks, operated side-by-side for about a year as part of the new NBC. On January 1, 1927 NBC formally divided their respective marketing strategies: the Red Network offered commercially sponsored entertainment and music programming; the Blue Network mostly carried sustaining or non-sponsored broadcasts, especially news and cultural programs. Various histories of NBC suggest the color designations for the two networks came from the color of the push pins NBC engineers used to designate affiliates of WEAF (red) and WJZ (blue), or from the use of double-ended red and blue colored pencils. A similar two-part/two-color strategy appeared in the recording industry, dividing the market between classical and popular offerings.
On April 5, 1927, NBC reached the West Coast with the launch of the NBC Orange Network, also known as The Pacific Coast Network. This was followed by the debut on October 18, 1931, of the NBC Gold Network, also known as The Pacific Gold Network. The Orange Network carried Red Network programming and the Gold Network carried programming from the Blue Network. Initially the Orange Network recreated Eastern Red Network programming for West Coast stations at KPO in San Francisco. In 1936 the Orange Network name was dropped and network affiliate stations became part of the Red Network. At the same time the Gold Network became part of the Blue Network. NBC also developed a network for shortwave radio stations in the 1930s called the NBC White Network.
Prior to occupying its location at Rockefeller Center, NBC had occupied upper floors of a building at 711 Fifth Avenue developed by Floyd Brown, himself an architect. Home of NBC from its construction in 1927, the broadcast company occupied floor designed by Raymond Hood – who designed the tenants multiple studios as "a Gothic church, the Roman forum, a Louis XIV room and, in a space devoted to jazz, something “wildly futuristic, with plenty of color in bizarre designs.” NBC outgrew 711 Fifth Avenue in 1933.
In 1930, General Electric was compelled by antitrust charges to divest itself of RCA, which it had founded. RCA moved its corporate headquarters into the new Rockefeller Center in 1933, signing the leases in 1931. RCA was the lead tenant at 30 Rockefeller Plaza, the RCA Building (now the GE Building). The building housed NBC studios, as well as theaters for RCA-owned RKO Pictures. Rockefeller Center's founder and financier John D. Rockefeller, Jr., arranged the deal with the chairman of GE, Owen D. Young, and the president of RCA, David Sarnoff.
Famous quotes containing the words red and, red, blue and/or networks:
“We have lingered in the chambers of the sea
By sea-girls wreathed with seaweed red and brown
Till human voices wake us, and we drown.”
—T.S. (Thomas Stearns)
“In writing biography, fact and fiction shouldn’t be mixed. And if they are, the fictional points should be printed in red ink, the facts printed in black ink.”
—Catherine Drinker Bowen (1897–1973)
“There were ghosts that returned to earth to hear his phrases,
As he sat there reading, aloud, the great blue tabulae.
They were those from the wilderness of stars that had expected more.
There were those that returned to hear him read from the poem of life,
Of the pans above the stove, the pots on the table, the tulips among them.
They were those that would have wept to step barefoot into reality....”
—Wallace Stevens (1879–1955)
“To be perfectly, brutally honest, those of us who are still carrying diaper everywhere we go are not at our most scintillating time of life....We need to remember that at one time in our lives, we all had senses of humor and knew things that were going on in the world. And if we just keep our social networks open, there will be people ready to listen when we once again have intelligent things to say.”
—Louise Lague (20th century)