Corporate History
In 1869, Baikuntha Natta inspired by his younger brother, Srinath Natta, came up with his venture in the entertainment industry. He named his group "Machrang Baikuntha Sangeet Samaj". The local people used to call the group – "Natta-der Dal" (translated Natta's group). As time passed by the name "Natta Company" became a well known name in Bengal’s folk theater and then in stage theater. In the early years the group used to perform in different Zamindar’s (landlord’s) palaces. As time passed on they started to perform in different villages, small towns and also in cities like Kolkata (Calcutta). The responsibilities came in the hands of Baikuntha Natta’s descendants – Mathuranath Natta and then Jagendranath and Radhendranath Natta. Natta Company is being managed by Sri Makhan Lal Natta, a man in his late 70s.
In the early 1950s, Natta Company started to use handbills for publicity. From the mid 50’s they started to publish their advertisements in the local magazines. As they moved to cities, they started to use the print media effectively for advertisements and promotion. They published their advertisements in different newspapers like – Jugantar, Ananda Bazar Patrika, Dainik Bosumoti, Swadhinata etc. In the early 70’s Natta Company became very popular in Bengal and Eastern Regions of India.
Read more about this topic: Natta Company
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