Licensing Competition
The National Lottery is operated by Camelot Group under a licence that was awarded to them by the Commission following a competition to select the operator. The most recent competition, for the third Lottery licence, took place between January 2005 and August 2007. The Invitation to Apply (ITA) was the formal invitation to bid for the licence and was published on 29 June 2006.
Bids were received by Camelot Group plc and Sugal & Damani UK Ltd. Following an evaluation period, on 7 August 2007 the NLC announced that Camelot Group plc was the preferred bidder to become the operator of the next National Lottery Licence. Camelot’s bid was selected as the bid most likely to generate the best returns to good causes over the course of the licence.
The licence came into force on 1 February 2009 and will run until 2019, with the option of up to five years’ extension. It is estimated that increased generosity of the third licence will see an extra £60 - £100 million generated for the good causes each year of the licence.
Read more about this topic: National Lottery Commission
Famous quotes containing the word competition:
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