Timeline
| Time Span | Target | Slogan |
|---|---|---|
| 1979–1980 | Public, government and service sector | “Courtesy is our way of life. Make courtesy our way of life.” |
| 1981 | Public, workers | “Courtesy is part of our tradition, it’s so nice to be courteous.” |
| 1982 | Public, employers and employees | “Courtesy is part of our tradition, it’s so nice to be courteous.” |
| 1983 | Public | “Courtesy and social responsibility, let’s go the courtesy way.” |
| 1984 | Public | “Courtesy is in us. Let’s show it.” |
| 1985 | Public | “A little thought means so much. Bring on a smile. Say ‘Please/Thanks’.’’ |
| 1986-1991 | Public | 1986: “A little thought means so much.” 1987-1988: “Courtesy. It begins with me.” 1989: “Courtesy begins with me.” 1990: “Courtesy begins with me. Go on, be the first.” 1991: “Courtesy begins with me.” |
| 1992 | Public and transport | “Courtesy begins with me. Pass it on.” |
| 1993–1994 | Singaporeans working, studying or living overseas and public | “Let courtesy show, wherever we go.” |
| 1995 | Youth and public | “Courtesy. That’s my kind of help.” |
| 1996–1997 | General public | “Courtesy. Try a little kindness.” |
| 1998 | Handphone, pagers and internet users and public | “Courtesy. Try a little kindness.” |
| 1999 | Transport sector, transport users and public | “Let’s move with courtesy” |
| 2000 | Handphone users and public | “Let’s use handphones with courtesy.” |
Read more about this topic: National Courtesy Campaign (Singapore)