National Courtesy Campaign (Singapore)
The National Courtesy Campaign was a campaign launched in June 1979 by the Ministry of Culture of Singapore as a means of encouraging Singaporeans to be more kind and considerate to each other, so as to create a pleasant social environment. It was to be an annual effort by the government to encourage the people to adopt a more courteous attitude and lifestyle. It was seen as a means of ensuring a smooth transition to a new Singapore which would be densely populated, where people lived and worked in high rise towns, offices and factories, while traveling in crowded buses and lifts. In March 2001, the campaign was subsumed by the Singapore Kindness Movement.
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