National Cine Media - First Look

First Look

First Look is the branding given to NCM's pre-feature programming. First Look consists of pre-show advertising and entertainment, provided by content partners such as A&E Television Networks, CBS Entertainment, FilmDistrict, Hasbro, Sony Pictures Entertainment, Turner Broadcasting System and Walt Disney Studios Motion Pictures interspersed with advertising. The program is approximately 20 minutes, and is timed to end approximately at the movie's start time. It is delivered via satellite, and several different versions are provided depending on the movie's MPAA rating.

If a 3D movie is showing, a special "First Look 3D" is shown after the original version. This consists of 3D advertisements.

If a G or PG movie is showing, a children's version of FirstLook, named "FirstLook Play", is played in lieu of the original version. This usually is for movies directed at children with those ratings, though some PG movies may still have the regular first look programming.

First Look is the successor to Regal's The 2wenty preshow, introduced to that chain in 2003. First Look carries largely that same format, the main difference being that while 2wenty was Regal-exclusive, First Look is fed to founding members circuits AMC, Cinemark, and Regal, as well as many NCM affiliate circuits such as Goodrich Quality Theaters, Hollywood Theaters, and Kerasotes.