National Cine Media
National CineMedia (NCM) operates NCM Media Networks, an integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology. The NCM Cinema Network and NCM Fathom present cinema advertising and events across the United States' largest digital in-theater network, consisting of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc., Regal Entertainment Group and other leading regional theater circuits.
NCM is listed on the NASDAQ stock exchange as National CineMedia, Inc. (NASDAQ: NCMI).
The company is perhaps best known to the general public for its advertising preshow, FirstLook. The FirstLook and other cinema and lobby advertising products are sold through NCM's In-Theater Advertising division. NCM Fathom offers alternative entertainment events in movie theaters. The NCM Interactive Network offers 360-degree integrated marketing opportunities in combination with cinema, encompassing entertainment-related websites, online widgets and mobile applications.
Read more about National Cine Media: First Look, NCM Fathom, NCM Interactive
Famous quotes containing the words national and/or media:
“The cinema is going to form the mind of England. The national conscience, the national ideals and tests of conduct, will be those of the film.”
—George Bernard Shaw (1856–1950)
“Never before has a generation of parents faced such awesome competition with the mass media for their children’s attention. While parents tout the virtues of premarital virginity, drug-free living, nonviolent resolution of social conflict, or character over physical appearance, their values are daily challenged by television soaps, rock music lyrics, tabloid headlines, and movie scenes extolling the importance of physical appearance and conformity.”
—Marianne E. Neifert (20th century)