During the 2007-2008 season, the NBA ran a series of advertisements featuring still images set to the tune of Carly Comando's song Everyday with the promotional phrase Where Amazing Happens. Following the popularity of the original 30 second commercial, several others featuring Dirk Nowitzki, Chris Paul, and NBA Cares were produced. They have retained the Where Amazing Happens ads (along with Everyday) for the 2008-2009 season. The NBA Playoffs tagline, beginning in 2009, was Where Will Amazing Happen This Year?, usually accompanied with either Ludovico Einaudi's song Fly or Kanye West's song Amazing.
In the 2009-10 NBA season, new advertisements were aired, using Auto-tune to feature players and coaches "rapping" to a supplied hip-hop piece. Also during the season, several advertisements aiming towards Hispanic audiences were also produced, promoting its Spanish language website NBA.com/enebea
For the 2010-11 NBA season, the theme was Last Season was Last Season, featuring players looking to move forward from last year's disappointment in a renewed drive towards the NBA championship. In one of the newest commercials, gigantic Adobe Photoshop cutouts of the player's faces were used in substitute to their normal sized faces to provide a bobblehead effect. The bobblehead commercials has achieved popularity and the NBA plans to use another version in the future.
During the 2011 NBA Playoffs, commercials featuring the animated talking official NBA ball were aired.
Read more about this topic: National Basketball Association Music
Famous quotes containing the word amazing:
“The site of the true bottomless financial pit is the toy store. It’s amazing how much a few pieces of plastic and paper will sell for if the purchasers are parents or grandparent, especially when the manufacturers claim their product improves a child’s intellectual or physical development.”
—Lawrence Kutner (20th century)