Making Television History
On November 5, 1956, The Nat King Cole Show debuted on NBC-TV. The Cole program was the first of its kind hosted by an African-American, which created controversy at the time.
Beginning as a 15-minute pops show on Monday night, the program was expanded to a half hour in July 1957. Despite the efforts of NBC, as well as many of Cole's industry colleagues—many of whom, such as Ella Fitzgerald, Harry Belafonte, Frankie Laine, Mel Tormé, Peggy Lee, and Eartha Kitt, worked for industry scale (or even for no pay) in order to help the show save money—The Nat King Cole Show was ultimately done in by lack of a national sponsorship. Companies such as Rheingold Beer assumed regional sponsorship of the show, but a national sponsor never appeared.
The last episode of "The Nat King Cole Show" aired December 17, 1957. Cole had survived for over a year, and it was he, not NBC, who ultimately decided to pull the plug on the show. Commenting on the lack of sponsorship his show received, Cole quipped shortly after its demise, "Madison Avenue is afraid of the dark."
In January 1964, Cole made one of his final television appearances on The Jack Benny Program. Cole was introduced as “the best friend a song ever had," and sang “When I Fall in Love." It was one of Cole's last performances.
Read more about this topic: Nat King Cole
Famous quotes containing the words making, television and/or history:
“The mother’s and father’s attitudes toward the child correspond to the child’s own needs.... Mother has the function of making him secure in life, father has the function of teaching him, guiding him to cope with those problems with which the particular society the child has been born into confronts him.”
—Erich Fromm (1900–1980)
“Addison DeWitt: Your next move, it seems to me, should be toward television.
Miss Caswell: Tell me this. Do they have auditions for television?
Addison DeWitt: That’s all television is, my dear. Nothing but auditions.”
—Joseph L. Mankiewicz (1909–1993)
“History has neither the venerableness of antiquity, nor the freshness of the modern. It does as if it would go to the beginning of things, which natural history might with reason assume to do; but consider the Universal History, and then tell us,—when did burdock and plantain sprout first?”
—Henry David Thoreau (1817–1862)