1Malaysia
1Malaysia is an on-going campaign announced by Prime Minister Najib Razak on 16 September 2008, calling for the cabinet, government agencies, and civil servants to emphasize ethnic harmony, national unity, and efficient governance. The eight values of 1Malaysia as articulated by Najib Razak are perseverance, a culture of excellence, acceptance, loyalty, education, humility, integrity, and meritocracy.
On 17 September 2008, Najib launched 1Malaysia.com.my in an effort to communicate with the citizens of Malaysia more efficiently and support the broader 1Malaysia campaign, He has used the site to highlight his policy initiatives and to provide a forum for Malaysians to their government. The 1Malaysia campaign makes extensive use of social media platforms such as Facebook and Twitter.
Yet when his deputy Muhyiddin Yassin declared that he is "Malay first and Malaysian second" thus going head-on against his "1Malaysia" ideals, Najib did not hesitate to go to Muhyiddin's defence.
Read more about this topic: Najib Razak