Nadroga-Navosa Province - Economy

Economy

Nadroga-Navosa has one of the largest provincial economies in Fiji. Nicknamed as the Coral Coast, Nadroga contains a high concerntration of Hotels and Resorts outside of Nadi. Recently, there has also been major growth in international residential developments. Tourism accounts for a large number of employees and provincial development. Nadroga is also regarded and nicknamed the 'Salad Bowl of Fiji', specifically the Sigatoka Valley, which produces a high volume of the nation's fruits, spices and vegetables, both for local consumption and export. Dalo (or Taro), often the domain of Eastern Fiji, is not so widely produced in Nadroga, however, cassava (tapioca) is produced for consumption and export. The province is one of Fiji's sugar producing areas, however the number of farms and production have decline in the past 10 years as farmers seek to diversify their crops and move to more lucrative crop options. Cattle (beef) farming used to be a major economic activity led by the government-supported Yalavou Cattle Scheme, however this has also declined in recent years.

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