Early History
N. W. Ayer & Son was founded in Philadelphia in 1869 by 21-year-old Francis Wayland Ayer, who named the agency after his father, N. W. Ayer. N. W. Ayer & Son started its business by representing religious weekly newspapers. By 1877, N. W. Ayer & Son had become successful enough to obtain what remained of another agency, the Volney Palmer Agency. In 1884, Ayer expanded into the advertising business. Ayer styled itself the oldest advertising firm in the U.S. In 1892, artists and writers began working in groups known as creative teams. Eventually Ayer became responsible for some of the most recognized slogans in advertising history. Gerold M. Lauck was president of Ayer in the 1930s.
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