Mutual Gains Bargaining (MGB) is an approach to collective bargaining intended to reach win-win outcomes for the negotiating parties.
Instead of the traditional adversarial (i.e., "win/lose") approach (also known as "positional bargaining"), the mutual gains approach is quite similar to Principled Negotiation (first described by Roger Fisher in his book Getting to YES), where the goal is to reach a sustainable (i.e., lasting) agreement that both parties (or all parties in a multi-party negotiation) can live with and support.
Mutual gains bargaining has been used successfully in such areas as labor-management relations and environmental negotiations.
Read more about Mutual Gains Bargaining: Some Principles of MGB
Famous quotes containing the words mutual and/or gains:
“Religion is by no means a proper subject of conversation in mixed company; it should only be treated among a very few people of learning, for mutual instruction. It is too awful and respectable a subject to become a familiar one.”
—Philip Dormer Stanhope, 4th Earl Chesterfield (1694–1773)
“It is not he who gains the exact point in dispute who scores most in controversy—but he who has shown the better temper.”
—Samuel Butler (1835–1902)