Live Environment Execution
In live environment MVLPO execution, a special tool makes dynamic changes to a page so that visitors are directed to different executions of landing pages created according to an experimental design. The system keeps track of the visitors and their behavior—including their conversion rate, time spent on the page, etc. Once sufficient data has accumulated, the system estimates the impact of individual components on the target measurement (e.g., conversion rate).
Live environment execution has the following advantages:
- Capable of testing the effect of variations as a real-life experience
- Generally transparent to visitors
- Relatively simple and inexpensive to execute
Live environment execution has the following disadvantages:
- High cost
- Increased complexity involved in modifying a production-level website
- Long period of time required to achieve statistically reliable data. This situation is due to variations in the amount of traffic that generates the data necessary for a decision.
- Likely inappropriate for low-traffic, high-importance websites when the site administrators do not want to lose any potential customers
Read more about this topic: Multivariate Landing Page Optimization
Famous quotes containing the words live, environment and/or execution:
“So live that when thy summons comes to join
The innumerable caravan that moves
To that mysterious realm, where each shall take
His chamber in the silent halls of death,
Thou go not, like the quarry-slave at night,
Scourged to his dungeon, but, sustained and soothed
By an unfaltering trust, approach thy grave
Like one who wraps the drapery of his couch
About him and lies down to pleasant dreams.”
—William Cullen Bryant (1794–1878)
“We learn through experience and experiencing, and no one teaches anyone anything. This is as true for the infant moving from kicking to crawling to walking as it is for the scientist with his equations. If the environment permits it, anyone can learn whatever he chooses to learn; and if the individual permits it, the environment will teach him everything it has to teach.”
—Viola Spolin (b. 1911)
“Union of Religious Sentiments begets a surprising confidence and Ecclesiastical Establishments tend to great ignorance and corruption, all of which facilitate the Execution of Mischievous Projects.”
—James Madison (1751–1836)