The Beginning of MTV2
MTV2 was originally known as just M2 until the first quarter of 1999. M2 began broadcasting on August 1, 1996—MTV's 15th anniversary—with Beck's "Where It's At" being the first video to air. M2 was created to show more alternative types of music and older music videos than regular MTV did in 1996, priding itself on being a diverse mix of all types of music.
In its first couple of years on the air, M2 was restricted to less widely available digital and satellite television, which limited its viewership to around 12 million viewers by 2000. M2 also broadcast live over the Internet during its early years, which means it was similarly ahead of its time in a period when few people had broadband Internet connections.
Read more about this topic: MTV2
Famous quotes containing the words the beginning of and/or beginning:
“It is possible to believe that all the past is but the beginning of a beginning, and that all that is and has been is but the twilight of the dawn. It is possible to believe that all the human mind has ever accomplished is but the dream before the awakening.”
—H.G. (Herbert George)
“Sure, you can love your child when he or she has just brought home a report card with straight “A’s.” It’s a lot harder, though, to show the same love when teachers call you from school to tell you that your child hasn’t handed in any homework since the beginning of the term.”
—The Lions Clubs International and the Quest Nation. The Surprising Years, II, ch.3 (1985)