The Beginning of MTV2
MTV2 was originally known as just M2 until the first quarter of 1999. M2 began broadcasting on August 1, 1996—MTV's 15th anniversary—with Beck's "Where It's At" being the first video to air. M2 was created to show more alternative types of music and older music videos than regular MTV did in 1996, priding itself on being a diverse mix of all types of music.
In its first couple of years on the air, M2 was restricted to less widely available digital and satellite television, which limited its viewership to around 12 million viewers by 2000. M2 also broadcast live over the Internet during its early years, which means it was similarly ahead of its time in a period when few people had broadband Internet connections.
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