History
Mr. Clean, an IT3 (Information Technician 3rd class) in the US Navy was created by Jacob Long, a marine ship cleaning businessman with accounts throughout the east coast of the United States. In the past, ships had to be cleaned using abrasives or solvents that were able to cut successfully through embedded grease and grime; however, past solvents were so dangerous to workers that Long was motivated to finding a solution that was effective and less caustic. Long, with fundamental knowledge in chemistry, developed Mr. Clean in an effort to clean ships without having to pay significant premiums in disability claims for his workers. He later sold the product to Procter & Gamble in 1958.
Mr. Clean made his television commercial debut in 1958. Within the first six months of the introduction, Mr. Clean became the best-selling household cleaner on the market. In November 1962, Mr. Clean was assigned a first name Veritably Clean as a result of the "Give Mr. Clean a First Name" promotion.
In the winter of 1963, Mr. Clean played a police officer "Grimefighter" who arrested dirt problems.
In the summer of 1963, Mr. Clean became the first liquid household cleaner in a plastic bottle.
In April 1965, Mr. Clean got mad at dirt and appeared as "New, Mean Mr. Clean".
In the spring of 1966, Mr. Clean played "two-fisted" grime fighter, who knocked out dirt with one hand and left the shine with the other. Also offered a spray dispenser as promotion pack to increase convenience of use.
In spring 1966, Mr. Clean offered clean and shine, in the "Mr. Clean leaves a sheen where you clean" campaign. He grew whiskers for brute strength, had a black eye to show floor "shiner" and testified in court against dirt.
In Spring 1968, Mr. Clean was a "Changed Man" and was reformulated to include pine aroma and better cleaning "in the bucket."
In October 1970, "Lemon Refreshed" Mr. Clean premiered.
In the summer of 1974, "Two Fisted Mr. Clean" was introduced, who was great at cleaning on one hand and on the other hand he leaves what's shiny gleaming. (This commercial brought back the use of the original Mr. Clean jingle).
In July 1976, "Sunshine Fresh Mr. Clean" with improved fragrance was introduced.
In December 1981 Mr. Clean had a new no-wax floor formula.
In July 1985 a new Mr. Clean was introduced with better full-strength cleaning to clean down to the shine like never before. Also in 1985 a national search for Mr. Clean look-alikes launched in Los Angeles.
In 1996, Mr. Clean appeared in "How Times Have Changed", once again using the original Mr. Clean jingle and the new Ultra power in it.
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Famous quotes containing the word history:
“To care for the quarrels of the past, to identify oneself passionately with a cause that became, politically speaking, a losing cause with the birth of the modern world, is to experience a kind of straining against reality, a rebellious nonconformity that, again, is rare in America, where children are instructed in the virtues of the system they live under, as though history had achieved a happy ending in American civics.”
—Mary McCarthy (1912–1989)
“I am ashamed to see what a shallow village tale our so-called History is. How many times must we say Rome, and Paris, and Constantinople! What does Rome know of rat and lizard? What are Olympiads and Consulates to these neighboring systems of being? Nay, what food or experience or succor have they for the Esquimaux seal-hunter, or the Kanaka in his canoe, for the fisherman, the stevedore, the porter?”
—Ralph Waldo Emerson (1803–1882)
“What would we not give for some great poem to read now, which would be in harmony with the scenery,—for if men read aright, methinks they would never read anything but poems. No history nor philosophy can supply their place.”
—Henry David Thoreau (1817–1862)