Technology
The elevation of this art form is largely due to technology improvements. Computer programs for the film and video industry have become vastly more powerful and more available. Probably the leading program used by motion graphic designers is Adobe After Effects, which allows them to create and modify graphics over time. Adobe After Effects is sometimes referred to as "Photoshop for film." A relatively recent product in the market is Apple Inc. Motion, now a part of Final Cut Studio. Adobe Flash is widely used to create motion design for the web.
A typical motion designer is a person trained in traditional graphic design who has learned to integrate the elements of time, sound and space into his/her existing skill-set of design knowledge. Motion designers can also come from filmmaking or animation backgrounds.
Read more about this topic: Motion Graphic Design
Famous quotes containing the word technology:
“Radio put technology into storytelling and made it sick. TV killed it. Then you were locked into somebody else’s sighting of that story. You no longer had the benefit of making that picture for yourself, using your imagination. Storytelling brings back that humanness that we have lost with TV. You talk to children and they don’t hear you. They are television addicts. Mamas bring them home from the hospital and drag them up in front of the set and the great stare-out begins.”
—Jackie Torrence (b. 1944)
“If the technology cannot shoulder the entire burden of strategic change, it nevertheless can set into motion a series of dynamics that present an important challenge to imperative control and the industrial division of labor. The more blurred the distinction between what workers know and what managers know, the more fragile and pointless any traditional relationships of domination and subordination between them will become.”
—Shoshana Zuboff (b. 1951)