Mood Management Theory

Mood management theory posits that the consumption of messages, particularly entertaining messages, is capable of altering prevailing mood states, and that the selection of specific messages for consumption often serves the regulation of mood states (Zillmann, 1988a).

Read more about Mood Management Theory:  History, Fundamental Assumptions, Empirical Evidence, Challenges

Famous quotes containing the words mood, management and/or theory:

    My companion assumes to know my mood and habit of thought, and we go on from explanation to explanation, until all is said that words can, and we leave matters just as they were at first, because of that vicious assumption.
    Ralph Waldo Emerson (1803–1882)

    People have described me as a “management bishop” but I say to my critics, “Jesus was a management expert too.”
    George Carey (b. 1935)

    Freud was a hero. He descended to the “Underworld” and met there stark terrors. He carried with him his theory as a Medusa’s head which turned these terrors to stone.
    —R.D. (Ronald David)