Mood management theory posits that the consumption of messages, particularly entertaining messages, is capable of altering prevailing mood states, and that the selection of specific messages for consumption often serves the regulation of mood states (Zillmann, 1988a).
Read more about Mood Management Theory: History, Fundamental Assumptions, Empirical Evidence, Challenges
Famous quotes containing the words mood, management and/or theory:
“Craving that old sweet oneness yet dreading engulfment, wishing to be our mother’s and yet be our own, we stormily swing from mood to mood, advancing and retreating—the quintessential model of two-mindedness.”
—Judith Viorst (20th century)
“This we take it is the grand characteristic of our age. By our skill in Mechanism, it has come to pass, that in the management of external things we excel all other ages; while in whatever respects the pure moral nature, in true dignity of soul and character, we are perhaps inferior to most civilised ages.”
—Thomas Carlyle (1795–1881)
“A theory if you hold it hard enough
And long enough gets rated as a creed....”
—Robert Frost (1874–1963)