Printing Technology
Printing technology has improved to the point where outdoor mobile advertising has become an option that may be less expensive than traditional billboard advertising.
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Famous quotes containing the words printing and/or technology:
“The printing press was at first mistaken for an engine of immortality by everybody except Shakespeare.”
—Marshall McLuhan (1911–1980)
“The successor to politics will be propaganda. Propaganda, not in the sense of a message or ideology, but as the impact of the whole technology of the times.”
—Marshall McLuhan (1911–1980)