Printing Technology
Printing technology has improved to the point where outdoor mobile advertising has become an option that may be less expensive than traditional billboard advertising.
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Famous quotes containing the words printing and/or technology:
“The printing press was at first mistaken for an engine of immortality by everybody except Shakespeare.”
—Marshall McLuhan (1911–1980)
“If the technology cannot shoulder the entire burden of strategic change, it nevertheless can set into motion a series of dynamics that present an important challenge to imperative control and the industrial division of labor. The more blurred the distinction between what workers know and what managers know, the more fragile and pointless any traditional relationships of domination and subordination between them will become.”
—Shoshana Zuboff (b. 1951)