Mitchum

Mitchum is a brand of antiperspirant-deodorant, launched in 1970 by Revlon. It is widely known for its marketing slogan, "So effective you can skip a day". The slogan has been dropped since 2007.

All versions of their product used to contain 20% of the anti-perspirant Aluminium zirconium tetrachlorohydrex gly. In 2007, they re-branded their entire line with a new active ingredient, Aluminum Sesquichlorohydrate 25%. They went on to release a Smart Solid line, a water-based solid with a differing texture than most deodorants, that contained the original active ingredient. A standard invisible solid was released with the old active ingredient as well, with the name "Mitchum Advanced Control".