A mission statement is a statement of the purpose of a company, organization or person, its reason for existing.
The mission statement should guide the actions of the organization, spell out its overall goal, provide a path, and guide decision-making. It provides "the framework or context within which the company's strategies are formulated."
Read more about Mission Statement: Contents, Constitutions
Famous quotes containing the words mission and/or statement:
“I cannot be a materialist—but Oh, how is it possible that a God who speaks to all hearts can let Belgravia go laughing to a vicious luxury, and Whitechapel cursing to a filthy debauchery—such suffering, such dreadful suffering—and shall the short years of Christ’s mission atone for it all?”
—D.H. (David Herbert)
“Children should know there are limits to family finances or they will confuse “we can’t afford that” with “they don’t want me to have it.” The first statement is a realistic and objective assessment of a situation, while the other carries an emotional message.”
—Jean Ross Peterson (20th century)