Miss Sweden - Pageant History

Pageant History

The pageant has a long tradition of sending the national delegates to vacation abroad, for photos in swimsuits and evening gowns to viewers, such as Dubai (1996), Canary Islands (1997) and Barbados (2002).

Founded by Bonnier Media Group in 1948 and franchise has been in hand from 1949 until 1999 by the magazine VeckoRevyn, from 2000 to 2004 by the production company Strix. The first pageant was held in 1949 and was won by Kerstin Ringberg. This pageant has introduced models and actresses such as Anita Ekberg, Mary Stävin, Lena Olin, Jessica Folcker and Victoria Silvstedt. Many of the contestants have found notable careers in television and film, locally and in Hollywood with numerous of contracts with Universal Pictures. Some of them remain missing their maiden names.

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