Minority influence, a form of social influence, takes place when a member of minority group, like an individual, influences a majority to accept the minority's beliefs or behaviour. There are two types of social influence: majority influence (conformity) and minority influence (innovation). Majority influence refers to the majority trying to produce conformity on the minority, while minority influence is converting the majority to adapt the thinking of the minority group. Unlike other forms of influence, minority influence usually involves a personal shift in private opinion. Minority influence is also a central component of identity politics.
Read more about Minority Influence: How Minority Influence Works, Studies On Minority Influence, Broadening Views in Organizations
Famous quotes containing the words minority and/or influence:
“A minority is powerless while it conforms to the majority; it is not even a minority then; but it is irresistible when it clogs by its whole weight.”
—Henry David Thoreau (1817–1862)
“... even I am growing accustomed to slavery; so much so that I cease to think of its accursed influence and calmly eat from the hands of the bondman without being mindful that he is such. O, Slavery, hateful thing that thou art thus to blunt the keen edge of conscience!”
—Susan B. Anthony (1820–1907)