Minority influence, a form of social influence, takes place when a member of minority group, like an individual, influences a majority to accept the minority's beliefs or behaviour. There are two types of social influence: majority influence (conformity) and minority influence (innovation). Majority influence refers to the majority trying to produce conformity on the minority, while minority influence is converting the majority to adapt the thinking of the minority group. Unlike other forms of influence, minority influence usually involves a personal shift in private opinion. Minority influence is also a central component of identity politics.
Read more about Minority Influence: How Minority Influence Works, Studies On Minority Influence, Broadening Views in Organizations
Famous quotes containing the words minority and/or influence:
“For those parents from lower-class and minority communities ... [who] have had minimal experience in negotiating dominant, external institutions or have had negative and hostile contact with social service agencies, their initial approaches to the school are often overwhelming and difficult. Not only does the school feel like an alien environment with incomprehensible norms and structures, but the families often do not feel entitled to make demands or force disagreements.”
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