Minority influence, a form of social influence, takes place when a member of minority group, like an individual, influences a majority to accept the minority's beliefs or behaviour. There are two types of social influence: majority influence (conformity) and minority influence (innovation). Majority influence refers to the majority trying to produce conformity on the minority, while minority influence is converting the majority to adapt the thinking of the minority group. Unlike other forms of influence, minority influence usually involves a personal shift in private opinion. Minority influence is also a central component of identity politics.
Read more about Minority Influence: How Minority Influence Works, Studies On Minority Influence, Broadening Views in Organizations
Famous quotes containing the words minority and/or influence:
“What characterizes a member of a minority group is that he is forced to see himself as both exceptional and insignificant, marvelous and awful, good and evil.”
—Norman Mailer (b. 1923)
“Temperament is the natural, inborn style of behavior of each individual. It’s the how of behavior, not the why.... The question is not, “Why does he behave a certain way if he doesn’t get a cookie?” but rather, “When he doesn’t get a cookie, how does he express his displeasure...?” The environment—and your behavior as a parent—can influence temperament and interplay with it, but it is not the cause of temperamental characteristics.”
—Stanley Turecki (20th century)