Minority influence, a form of social influence, takes place when a member of minority group, like an individual, influences a majority to accept the minority's beliefs or behaviour. There are two types of social influence: majority influence (conformity) and minority influence (innovation). Majority influence refers to the majority trying to produce conformity on the minority, while minority influence is converting the majority to adapt the thinking of the minority group. Unlike other forms of influence, minority influence usually involves a personal shift in private opinion. Minority influence is also a central component of identity politics.
Read more about Minority Influence: How Minority Influence Works, Studies On Minority Influence, Broadening Views in Organizations
Famous quotes containing the words minority and/or influence:
“What characterizes a member of a minority group is that he is forced to see himself as both exceptional and insignificant, marvelous and awful, good and evil.”
—Norman Mailer (b. 1923)
“The question of place and climate is most closely related to the question of nutrition. Nobody is free to live everywhere; and whoever has to solve great problems that challenge all his strength actually has a very restricted choice in this matter. The influence of climate on our metabolism, its retardation, its acceleration, goes so far that a mistaken choice of place and climate can not only estrange a man from his task but can actually keep it from him: he never gets to see it.”
—Friedrich Nietzsche (1844–1900)