Studies On Minority Influence
Nearly all early research on minority influence focused on how the majority influenced the minority, based on the assumption of many psychologists that it would be very hard for the minority to have any influence on the majority. Moscovici had a different perspective, as he believed that it was possible for a minority influence to overcome majority influence. As a result, he conducted his own study on minority influence in 1969. His research was important as it was one of the first studies to show that a minority was able to change the opinions of the majority. It also showed the significance of consistency within the minority as this aspect is necessary if influence on the majority is to be achieved. The research of Moscovici and his colleagues opened the door to more research on the subject.
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