Midnight Releases
A distantly related phenomenon is the practice of premiering blockbuster films (e.g., the Lord of the Rings series, the Pirates of the Caribbean sequels, the Star Wars prequels, The Twilight Saga, the Spider-Man, Batman, and Harry Potter series) at midnight or 12:01 a.m. of the official release date. In 2011, Harry Potter and the Deathly Hallows: Part 2 set a new record for biggest midnight opening with over $43 million in gross box office receipts, surpassing The Twilight Saga: Eclipse.
Read more about this topic: Midnight Movie
Famous quotes containing the words midnight and/or releases:
“at mothy curfew-tide,
And at midnight when the noon-heat breathes it back from walls and leads,
They’ve a way of whispering to me—fellow-wight who yet
abide—”
—Thomas Hardy (1840–1928)
“We need a type of theatre which not only releases the feelings, insights and impulses possible within the particular historical field of human relations in which the action takes place, but employs and encourages those thoughts and feelings which help transform the field itself.”
—Bertolt Brecht (1898–1956)