Marketing
In 1928 Merita brought The Lone Ranger radio adventures to the South for the first time. Broadcasts were three times a week for a half-hour on Monday, Wednesday, and Friday. Additionally, in 1949, Merita becoming the first advertiser in the South to sponsor a network television program when it sponsored The Lone Ranger television show.
In November 2010, Merita became the "official bread" of the Southeastern Conference(SEC) and all SEC Championship events through June 2013.
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