Media of Pakistan - Overview

Overview

Since 2002, the Pakistani media has become powerful and independent and the number of private television channels has grown from just three state-run channels in 2000 to 89 in 2012, according to the Pakistan Electronic Media Regulatory Authority.

Pakistan has a vibrant media landscape and enjoys independence to a large extent. After having been liberalised in 2002, the television sector experienced a media boom. In the fierce competitive environment that followed commercial interests became paramount and quality journalism gave way to sensationalism. Although the radio sector has not seen similar growth, independent radio channels are numerous and considered very important sources of information - especially in the rural areas.

The Pakistani media landscape reflects a multi-linguistic, multi-ethnic and class-divided society. There is a clear divide between Urdu and English media. The Urdu media, particularly the newspapers, are widely read by the masses - mostly in rural areas. The English media is urban and elite-centric, is more liberal and professional compared to the Urdu media. English print, television and radio channels have far smaller audiences than their Urdu counterparts, but have greater leverage among opinion makers, politicians, the business community and the upper strata of society.

Pakistan has a vibrant media landscape; among the most dynamic and outspoken in South Asia. To a large extent the media enjoys freedom of expression. More than 89 television channels beam soaps, satire, music programmes, films, religious speech, political talk shows, and news of the hour. Although sometimes criticised for being unprofessional and politically biased, the television channels have made a great contribution to the media landscape and to Pakistani society.

Radio channels are numerous and considered a very important source of information - especially in the rural areas. Besides the state channel Radio Pakistan, a number of private radios carry independent journalistic content and news. But most radio content is music and entertainment. There are hundreds of Pakistani newspapers from the large national Urdu newspapers to the small local vernacular papers.

Pakistan's media sector is highly influenced by the ownership structure. There are three dominating media moguls, or large media groups, which to some extent also have political affiliations. Due to their dominance in both print and broadcast industries all three media groups are very influential in politics and society.