Maybach 57 and 62 - 2013 Cessation

2013 Cessation

With poor sales expectations and heavy impact of 2008 financial crises, Daimler AG undertook a review of the whole Maybach division. These included talks with Aston Martin to engineer and style the next generation of Maybach models along with the next generation of Lagonda models.

However, on 25 November 2011, Daimler announced that sales of all Maybach models and the brand would cease in 2013.

The line will be replaced by Mercedes-Benz S-Class Pullman models. An executive told a Frankfurt newspaper that: "(Daimler) came to the conclusion that the sales chances for the Mercedes brand were better than that of Maybach."

One suggestion for Maybach's struggles was that parent Daimler had failed to differentiate it from its Mercedes-Benz brand. While all three ultra-luxury marques share platforms and engines with other luxury brands from their parent auto company, Maybachs are built alongside the Mercedes-Benz S-Class flagship sedan, whereas Rolls-Royce and Bentley are assembled in England (separate from the rest of BMW and Volkswagen Group's production plants) and thus are regarded as being more "exclusive". Furthermore the Maybach's pedigree was virtually unknown outside Germany unlike its British rivals which have long enjoyed renown worldwide; indeed the 2006 Rolls-Royce Phantom's interior evokes memories of a 1930s car while the Maybach 57S's inside makes no reference to its marque's history.