Personal Life
Clifford married Elizabeth Louise Porter at St Barnabas Church in Southfields, London on 3 June 1967. Elizabeth died in Sutton, Greater London on 8 March 2003, nine months after being diagnosed with lung cancer; the couple had been together for 40 years. Their only child, daughter Louise (born 1 June 1971), has lived with juvenile idiopathic arthritis since childhood.
On 4 April 2010, Clifford married his former PA Jo Westwood; guests included Des O'Connor, Bobby Davro and Theo Paphitis. The couple live in Burwood Park, Hersham, Surrey.
On 17 April 2008, Clifford announced on ITV1's This Morning show that he had been diagnosed with prostate cancer six months previously. After treatment, his cancer went into remission 12 months later.
In the late 1970s and early 1980s, Clifford ran and took part in discreet weekly adult birthday parties for his friends and clients in South London. This brought him into contact with various madams and prostitutes, a connection which still serves him well in his business to satisfy the often bizarre needs of his clients, as well as an early warning system of interesting behaviour of various persons.
A lifelong fan of Jaguar cars, after owning a Bentley Arnage T, he presently drives a Rolls-Royce Ghost with the personalised registration 100MAX.
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