Company History
Maui Pineapple Company originated from the holdings of the family of missionary physician Dwight Baldwin. It began in 1909 as the Keahua Ranch Company. It became the Maui Pineapple Company in 1932. In 1962, it merged with Baldwin Packers. In 1969, Maui Land & Pineapple Company, Inc. incorporated Maui Pineapple Company, Ltd. as its subsidiary devoted to agricultural operations. The company owned a multi-purpose processing facility in Kahului, Maui, where its fresh fruit packing and processing operations are consolidated. The facility also provided refrigerated storage, freight consolidation and warehousing to the greater Maui farming and agricultural community. Maui Pineapple Company's headquarters were located in Kahului, Maui with a satellite division, Kapalua Farms, located near Kapalua Resort, which was also owned by its parent company.
Maui Pineapple Company was shut down at the end of 2009. A group of former investors formed the Haliʻimaile Pineapple Company and bought the assets of Maui Pineapple and licensed the "Maui Gold" trademark. The new company kept 65 of the old employees, and will concentrate on local markets. The Kapalua Farms organic pineapple operation was taken over by Ulupono Sustainable Agriculture Development, backed by investor Pierre Omidyar in early 2010.
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